May 2, 2017

Client: Astoria Square

Project Objective:Burger | Restaurant

Creative Fields: Concept, Logo Design, Branding, Interior Design, Photography, Marketing Campaign


Astoria Square is an American-style restaurant based on the retro culture of the 1970s and 80s. The team of investors commissioned Loft D’art to design the business from taking up the concept to its final implementation and ongoing supervision to ensure the character of the project over time. The demographic study combined with our existing businesses helped us create something innovative to the region’s data, reaching the point of considering the investment in an American restaurant type as highly profitable. The choice of the name, “ASTORIA”, is indissolubly linked to the New York area, where it was recognized by the migratory wave of the Greeks in the 1960s. This resulted in the unconscious connection of the consumer to the brand. Extensive study of the mark was followed by proper interior design and small details such as employee suits made the difference. Every part of this huge project is a necessary piece on this exceptional mosaic called Astoria Square.


(Photo shooting: Alkis Moraitis)