May 2, 2017

Client: Astoria Square

Project Objective:Burger | Restaurant

Creative Fields: Concept, Logo Design, Branding, Interior Design, Photography, Marketing Campaign


(Photo shooting: Alkis Moraitis)



Astoria square is an american type restaurant inspired by the retro culture of the 80’s and 90’s. The shareholder team assigned Loft to design a concept based restaurant from the idea capture till the manifestation. We focused on every detail in order to fully highlight the concept. The name giving, the brand, the staff clothing, the interior design. Every part of this huge project constitutes a small shingle to the entire mosaic.