Elixirion
May 5, 2017
Druidi
May 5, 2017

Client: Eleven

Project Objective: Street wear

Creative Fields: Concept, Logo Design, Branding Identity

 

As lovers of street wear, we have taken the challenge of inspiring and implementing the idea of โ€‹โ€‹a business that could compete against the big chains. The name of the business came from the store’s headquarters number and around it a long plan was drawn that included the design of full branding, followed by urban marketing, social media marketing design as well as the complete design of the e-shop. Knowing the adversities we encounter in a small business of this type in Greece, we have created an idea to showcase the philosophy and values โ€‹โ€‹of the business around clothing and beyond. We have designed a friendly and pleasant brand that will not seem at all like the impersonal design profiles of the mainstream chains of streetwear and that can give the business a humanly and approachable style. Of great importance to the success of this brand and to the expansion of the company itself were the ideas based on customized philosophies and design, most notably the creation of a bag based on the illustration, which was designed entirely by traditional methods (pens, rapidographs etc)