Project Objective: Pharmacy
Creative Fields: Logo Design, Branding Identity
Elixirion was one of the first pharmacies in Athens that decided to invest in the branding process. In a market where every day becomes more competitive and the need for an identifying brand seems more important than ever, the branding sector in the pharmaceutical market of Greece seems to be non-existent.
Elixirion’s design has been mostly based on strict lines of creation. The project was such, that there was no possibility of getting away with innovative concepts. We relied on the form of a traditional bottle, like the one we usually see in the oldest depictions, that contained the elixir.
The use of the above form in horizontal and full marks provided the symbol of the cross, which is a necessary legal framework for the field in which we worked. Elixirion was painted in the shades of the green relatives of the industry and we chose to move in a very clean and strict font.
branch is always a challenge. We studied thoroughly