Human Evolution Center
May 8, 2017
Floor Zero
May 6, 2017

Client: Gimlet

Project Objective: Wine Restaurant | Cocktail Restaurant

Creative Fields: Logo Design, Branding identity

 

Gimlet already counts 7 years of continuous presence in the field of dining and nightlife. Gimlet is an all day bar restaurant located in vathi bay, on the beautiful island of Lefkada. Smiley staff, delicious cocktails, scented coffee and great food create the recipe of the 7 year success, while the sea air accompanies you along this enchanting journey.

The design of the brand and identity is based on the “immeasurable dynamic minimalism” that governs the principles of the architectural work, as informed by the architectural agency Dezone who undertook the construction of the project. Moving on the above lines, Loft D’art designed a brand based on an equal printing study, linear so that the gimlet logo follows literally the general aesthetics and philosophy of the space. The modification in g that turns into a cocktail glass was the final touch and the “release” of the logo from the combination of vertical and horizontal lines is giving it an identity and personality.

(Project Assignment: Dezone | Photo shooting: Takis Nikolopoulos)