June 15, 2017
New Cult
June 6, 2017

Client: Heartbeat Training Studio

Project Objective: Personal & Cross Training Studio

Creative Fields: Concept, Logo Design, Branding Identity, Interior Design

Heartbeat training studio is a pioneering fitness center in the heart of the suburbs of Palaio Faliro. Exceptional specialization of the potential and the latest technology of the Heartbeat training studio provides a full and complete training combined with scientific nutritional supervision. The services offered by Heartbeat training studio are Personal training, Cross training, Real Ryder, T-Ride, X * Pilates, Massage & Nutrition. The design of the brand has linked the basic body of the human body, the heart, with the initials H and B. We wanted to create a design that is of interest to the person who, as his basic traits, distinguish one’s well being and health. The heart also plays a leading role in the printing press in order to reinforce the above-mentioned concepts.

The Heartbeat training studio’s interior design was based on the color chart and the minimal approach of its brand and corporate identity. We created a space that is easy to use and functional with motivational aesthetics to motivate and inspire.

(Graphic design collaboration with Leonidas Arslanidis)