Client: Katerina Stikoudi
Project Objective: Rap Artist Creative
Fields: Logo Design, Branding Identity
Katerina Stikoudi is the most successful pop artist in the Greek music industry. With her persistence, continuous improvement and imposing appearance on the stage, she quickly managed to establish herself in the artistic setting. Katerina StikoudI is now one of the most controversial celebrities of the show biz because the simplicity that characterizes her presence outside the stage is in contrast to her impressive appearance and the style that she promotes in her photo-shoots and her expensive video-clips. Her career is characterized by great upsets, start-up beauty competitions and modeling shows, reaching today where she interprets, composes and produces to a large extent her own songs, through a process of continuous improvement. The design of her brand’s staff was based on her subversive character. Collapsing by removing the vowels of such a recognizable name, we wanted to challenge the receiver, while designing it in balance with basic lines that compose a modern typographic style. Finally, by emphasizing the inequal K in relation to the other 3 letters, we have shown the only consonant that appears at the same time in her name and surname.