Project Objective: Experimental Hip-hop Album
Creative Fields: Concept, Logo Design, Illustration, Album Cover Design
Iratus is one of the most famous hip-hop artists in Greece. Over the last five years he counts hundreds of sold out shows in Athens, in the countryside and in Cyprus. He is considered the most successful hip-hop artist of the last decade in Greece. His releases count millions of views on youtube and has occasionally appeared with huge names of world industry such as Lana del Ray etc. His presence, be it big festivals such as the rockwave and the riverfest, to central Athens scenes is accompanied by huge attendance, long-term performance and explosive energy. His lyrics are both satirical and sensitive alloy with many social extensions and the more caustic references. When we were asked to design the campaign for his new album called Oceans, we decided that it was crucial to design a series of works expressing the contradiction represented by Iratus. The final painting we created for his cover was considered the ultimate reversal for a hiphop album in 2017. The creation of the hard copy layout was based on the same philosophy with a small painting insert. We also decided that the album of its own was to be adorned with its own logo, which could be also used for merchandise, making it unique in comparison to the older Iratus releases. Enjoy!