Detroit’s Timeless Legacy, Designed by Loft D’art
Challenge
Born in Detroit, a clothing brand inspired by the pride and resilience of Detroit’s culture and heritage, needed a logo that would represent the city’s spirit and history while appealing to a modern audience.
The brand’s goal was to stand out in the crowded apparel market by showcasing pride in Detroit through a bold, recognizable logo. The challenge was to encapsulate the city’s character and vibrancy in a simple yet powerful design.
Goal
The goal was to create a logo that would resonate deeply with Detroit natives and anyone who shares pride in the city’s legacy.
The logo had to communicate the strength, resilience, and creative energy that Detroit embodies, all while being versatile for a range of apparel and marketing materials. It was important for the logo to be iconic and instantly recognizable, effectively becoming a symbol of pride for the brand’s customers.
Result
The final logo design features strong typography with subtle references to Detroit’s industrial roots, balanced by modern, clean lines that make it versatile for various applications.
The use of bold letters and minimalistic elements reflects the brand’s proud, no-nonsense attitude, while the city’s essence is felt through the choice of design.
Built to Last: Logo Design for Born in Detroit
Built to Last: Logo Design for Born in Detroit
