Branding is defined as “the act of giving a company a particular design or symbol in order to advertise its products and services.” Not so long ago, this was a pretty accurate description of branding – at least, what the general consensus was at the time. Branding is not reduced just to its aesthetic component: visual identity – name, logo, design, packaging, etc., but understanding the concept of branding has evolved enormously over the last years. Branding is not your logo, website, business card, and everything else taken together. Branding is what your customer or potential customer imagines when he sees your name. Building good branding is all about building an image. It’s a perpetual process because it never stops. People, markets, and businesses are constantly changing and the brands must evolve in order to keep pace. In our boutique design agency “Loft D’Art” we help our clients to constantly evolve. There is a structured process to branding – In Loft D’Art first we identify who/what you want to be to your clients, then we create the brand strategy to position your business accordingly, and then constantly manage everything that influences your positioning. Currently, if a brand’s image can be “unreliable” or “spammy”. What branding will do for you is change that image. How do we do that? We make outstanding and unique design and use tools like your logo, tagline, marketing materials, social media posts, banners, ads, website, flyers, standees, and even product catalogues or brochures, etc. Future clients are not the only ones that build a perception of your brand in their minds. It’s about possible new clients, existing customers, employees, shareholders, and business partners. Each one builds up their own perception and interacts with the brand accordingly. 
What is branding?
Why is branding important for making (more) money?
A good Branding can change how people perceive your brand. Good branding will drive new clients and increase brand awareness. The most important reason branding should be on high level is because it is how a company gets recognized and becomes known to the consumers. Branding means you have a particular image. When you control what that image is, there will be ample opportunities to scale and grow. For example, if a business has no branding, then people can bounce off due to multiple reasons starting from a confusing positioning to not being what you want to offer. Letting your name seep inside your customers mind is the goal you are aiming to achieve and in Loft D’Art we can help you to achieve that. When the reputation is positive, potential new customers will connect the brand, having an already-positive association in their mind that makes them more likely to make a purchase from the brand than from the competition. Once that’s done, your customers actually become your brand advocates and spread the word around.
Good branding takes time
Whether it’s an online e-commerce store, which is digital only, and marketing is made through social media, Google ads, nice and fast website, newsletters, and offline promotion materials) or a full business that’s growing at a steady rate, good branding always takes time. It’s more about the concept of your brand and doing ample planning for it rather than just making designs. That’s where a brand strategy differs from the run-of-the-mill projects. Run-of-the-mill projects hire freelancers individually – one to make logo, another one to build the website, third person to prepare social media posts, etc. But all of them have different design style. They don’t have clarity to build effective branding. Effective branding can only be done when all design work is handled by the same team so that synergy is maintained (like same colors), style is preserved (like the design scheme or fonts), and that’s what makes the team of Loft D’Art the right one to choose – shared perspectives, high level design and personal approach. Promotions and marketing will be done on top of a good branding and it will have much more impact. So, always look for teams or you can directly contact us.
From business to brand
Think as a brand, not as a business and you will start actually earning more money. Any promising idea can become a brand, just if the person behind it is dedicated. If you’re going to be stuck to the business ideology then your growth will be limited. In our Loft D’Art agency we have clients that in the past worked with freelancers and agencies and that had no idea what a brand was. Even if you have a simple idea, there are innovative ways to present yourself or find an edge over the competitors. Many of the brands we’re working with were basically startup businesess and now they are famous brands which are able to pick up a lot of work and sell so much, they made their loyal customer base ready in 5-6 months.
It all depends on how you approach the idea. Our team will help you with that.
Know your positioning
You need to know who’s your ideal customer and to have a team that designs impeccable branding for you. In the working process the Loft D’Art team makes deep research of the niche – competitors and their branding strategy and ideal audience. Brand’s positioning and audience differs even from its closest competitors in many cases and only if you refine your brand’s individuality through design systems can your brand beat the competitor’s.
Good branding is extremely unique
Even if there are a lot of companies in the same niche, branding has to be different. The colors, typography, icons, and the overall design scheme that works for YouTube won’t work for Vimeo if you just change the logo and names. Both have different positioning and audiences. In Loft D’Art we prepare a presentation for pitching purposes, which we present to the client and will help to get a better understanding for transforming the project or idea into a brand and beat the client’s competitors. Only after this clarity should you ideally invest in any kind of design work or identity design work. Even a logo should only be made once you have this clarity.
To wrap it all up, branding helps you in many ways in order to stand out. In Loft D’Art we build brand awareness, which helps your business grow faster, way faster, than your competition. And even if you have a simple idea, we will help you with innovate ideas and ways to come up with exceptional branding.
7 Reasons Why a Logo is Important
When you’re considering all of the factors of building a business, creating a logo might not seem like a top priority, but it should be.
Having a logo is an integral part of making your brand a successful one – right up there with having high-quality products and positive referrals.
So, why is the logo so important?
A unique made logo grabs attention and makes first strong impression – brands have about 2 seconds to convince potential clients that their products are worth any consideration. In Loft D’Art we design logos, that can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
The first impression
You have only one chance to get this right.
A logo is a company’s first introduction to consumers. If designed well, it can pique the interest of the public and invite them to learn more about the brand if not, you’ve just alienated a potential customer base and basically tanked your business.
Logo is the foundation of your brand identity
Successful branding is about telling a story that will influence customers’ emotions – plain and simple.
Logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. In Loft D’Art we take care of every detail – colors, tones, fonts – all of this is determined by the story you’re trying to tell, and your logo sets the stage for this story.
These elements our team will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.
It’s memorable
Logo is the point of identification, the symbol that customers use to recognize your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and more importantly, how it makes them feel.
Because a good logo is a visual, aesthetically pleasing element, it triggers positive recall about the brand which the name of your company alone might not.
The audience will likely forget the name of your business (it’s human nature), but they’ll immediately associate your logo with their memories of your brand.
Logo Separates You From Competition
In Loft D’Art we design unique logo for each of our clients. The Logo should be memorable and outstanding, because it’s the element that will drive costumers to your business.
Sure, maybe there are 50 other clothing stores in your city, but yours is the only one that’s committed to sustainability, and your elegant, luxurious logo drives that message home.
A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and innovation) through the right icon or proper font.
In other words, your logo is the forum to both convey your values and show consumers why you’re not like your competitors – you’re better.
It Fosters Brand Loyalty
Consumers crave consistency. As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.
Trust is built on a well-designed logo, and brand loyalty is quick to follow. Once they like you, your customers are going to seek you out again and again – and your logo is the thing they’ll look for first.
Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and center of all your marketing materials such as business cards, social media posts flyers, advertisements, etc.
If you don’t have a logo or one that stands out – don’t hesitate to contact us. Don’t miss an opportunity to make your business stick in the minds of your audience.