Designing the Future: Our Competition Entry for Thessaloniki Metro’s Logo
Challenge
The challenge was to create a logo for the Thessaloniki Metro, a landmark infrastructure project in one of Greece's most historic cities.
The logo needed to reflect the cultural and historical significance of Thessaloniki while embracing modernity and functionality, suitable for use across signage, maps, and digital platforms.
Goal
To design a logo that captures the spirit of Thessaloniki, symbolizing its rich heritage and forward-thinking future.
The goal was to create a timeless visual identity that would resonate with both locals and visitors, establishing the metro as a central part of the city’s evolving narrative.
Result
The logo design, submitted as part of the competition, was a bold and innovative representation of Thessaloniki’s essence.
Inspired by the city’s iconic landmarks, vibrant culture, and historical depth, the design utilized clean lines and modern typography, blending tradition with progress. The project showcased Loft d’Art’s ability to adapt to civic and public branding needs, highlighting versatility and creativity in tackling large-scale projects.
Designing for Progress: Our Vision for Thessaloniki Metro’s Branding
