Playful Branding and Logo Design for Oh My Goodness Kids – A Loft D’art Creation
Services
Client
Year
Website
Challenge
Oh My Goodness Kids, a dynamic wellness center and play space in New York, wanted a vibrant and engaging brand identity to match their mission of providing a playful and educational environment for children.
Their existing branding didn’t fully reflect their modern, holistic approach to child development, nor did it capture the fun yet health-conscious vibe of the space.
Goal
To design a lively and imaginative brand identity, including a custom logo that embodies the playful and educational spirit of Oh My Goodness Kids.
The goal was to create a brand that appeals to both children and their parents, aligning with the center’s mission to promote well-being through fun activities, organic food, and a welcoming environment. The logo and branding materials needed to evoke joy, creativity, and a sense of community.
Result
The new logo features bright colors and whimsical elements inspired by childhood play, such as oversized letters, cheerful motifs, and interactive design.
The branding communicates fun, safety, and a nurturing environment, effectively attracting both parents and children. The logo now represents the balance of learning, play, and wellness, and it has been incorporated into various applications such as signage, merchandise, and marketing materials.
The Big Apple Gets Playful: Logo Design for Oh My Goodness Kids
The Big Apple Gets Playful: Logo Design for Oh My Goodness Kids
