Client: Vaggelis Serifis

Project Objective: Dj, Producer

Creative Fields: Logo Design

Dj Rico is considered to be the most successful producer in the pop, urban and hip-hop scene of Greece while he counts 25 years of active presence with underground and mainstream hits, multiple awards, many more award nominations, radio and television appearances as a host and a large amount of musical articles. Dj Rico has collaborated with the most important names of pop, urban and hip-hop community, culminating in his collaboration with the New York legend Guru, Gangstarr. Dj Rico considered being one of the country’s most important club Djs with gigs in Europe, New York and Australia.

His love for the American culture of the 80s and 90s has prompted us to create a brand that partly reflects these aesthetics, but designed in a contemporary way so on Loft D’ Art worked with the characters of D, J and R and added to this combination extensions that look like wings. We created a symbol which refers mostly to a logo of an NFL team or a hip-hop clothing brand in the mid-90s. Finally, we created a condensed and robust typographic part to highlight his experience in his field.