Project Objective: Pharmacy
Creative Fields: Logo Design, Brand Identity
Elixirion was one of the first pharmacies in Athens that decided to invest in branding, understanding the need for a recognizable identity.
Loft D’art acknowledged the fact that the concept of branding in the pharmaceutical market in Greece is not as popular. Therefore Elixirion’s design was inspired by the form of a traditional bottle, like the ones that contained the elixir and people usually see in the oldest depictions. The illustration designed was structured in a way that formed the symbol of the cross, which is a necessary legal framework for the pharmaceutical sector. Elixirion’s logo was painted in shades of green accompanied by a clean and strict font.