“Beauty without expression is boring…”
Client: 64 (Exinta Tessera)
Project Objective: Nail Bar
Creative Fields: Logo Design, Brand Identity
64 (Exinta Tessera) is more than just another nail bar located in Athens. Between the thousands nail bars someone can find in the wider area of Athens, 64 (Exinta Tessera) is promoting elegance and the concept of a beauty salon boutique. In order to differentiate the business from its competition in this sector, we chose a unique approach while naming it. We were inspired by the number of the street where the store is located. In addition to this, the study we have done around the project has shown that this name can work in the long run under the expansive franchise brand policy. We wanted a name so good, memorable and with a clear reference to the first store of the retail chain.
Our approach design wise took its final form after extensive research of competition in Greece and Europe. After finding the name, we studied the current trends in Greece and Europe during the last decade. We came up with the design of a typographic logo using numbers to create a contrast with the 64 (Exinta Tessera) name. The design has a calligraphic character and classical style, composing a unique symbol that exudes elegance and has strong commercial power.
We came up with the design of a typographic logo using numbers to create a contrast with the 64 (Exinta Tessera) name.