Gea Mastic Water
Gea is another innovative product from Genomed. For a decade, Genomed has been active in the development and promotion of products such as pharmaceuticals, cosmetics, nutritional supplements. This is the newest product of the Genomed family, and is an alloy manufactured with mineral water from the natural sources of Crete and mastic oils from Chios. Gea differs from existing mastic-based products due to different harvesting and oil treatment. It is considered to be a premium product and is intended for export rather than for national trade.
In our research we saw that branding on similar products follows specific design rules and for the branding of this product we decided to avoid them completely. We designed a symbol that could be used in a Premium product regardless of the concept, highlighting exclusivity and luxury. We combined the English letter G, the Greek letter γ and the form of a drop, while, through secondary semantics, we introduced the concept of infinity and the symbol of the DNA strand. In Gea’s color and typography, the same principles have been maintained, avoiding matching with existing competition.