Project Objective: Personal & Cross Training Studio
Creative Fields: Concept, Logo Design, Brand Identity, Interior Design
Heartbeat training studio is a pioneering fitness center in the heart of Palaio Faliro, a suburban area of Athens. The specialized professionals and the latest technology in Heartbeat provide a unique and complete training experience that can be supported by scientific nutritional supervision for a healthy everyday life. The services offered by this training studio are: Personal training, Cross training, Real Ryder, T-Ride, X * Pilates, Massage & Nutrition.
The brand was designed in a way that has linked the most important part of the human body, the heart, with the initials H and B. Loft D’ art wanted to create a design that would attract people who are interested in one’s well-being and health.
The Heartbeat training studio’s interior design was based on the brand’s color palette and the minimal character of its corporate identity. We created a space that is functional with motivational quotes to inspire the visitors.
(Graphic design collaboration with Leonidas Arslanidis)