Project Objective: Multibrand Store
Creative Fields: Logo Design, Brand Identity
Inbox is a multibrand store in Nea Smyrni, a suburban area of Athens. It is not just a quality clothing store, but the most important in the wider region. The philosophy of the owner when it comes to choosing fashion brands for Inbox refers more to a sensible boutique than to a residential apparel business. Brands that Inbox houses come either from established premium clothing companies abroad or from emerging startup companies that are already starting to excel in Europe and America because of their interesting designs. Unique pieces, exceptional people with real love for clothing and great aesthetics, combined with a beautiful space make up the secret of Inbox’s success.
The assignment of this project was a challenge, as the word Inbox, or any other word that has the word “box” inside, has been used to a large extent in the past years. Loft D’ Art wanted to create something completely different than the designs used in similar cases.
You can have anything you want in life if you dress for it.
We were interested in the design of a logo that would have a dynamic presence and the prestige to be a real symbol that could as well be associated with a premium concept, regardless of the subject or product. We chose to use minimal design aesthetics and created a complex form that includes all the characters of the word inbox.
Finally, we relied on black and white to highlight the elegance of the brand. The name of the store is written under the logo in a discreet and simple way so that the brand could be connected to the business.
“Fashion is part of the daily air and it changes all the time, with all the events. You can even see the approaching of a revolution in clothes. You can see and feel everything in clothes.” —Diana Vreeland