Project Objective: Parfumerie
Creative Fields: Concept, Logo Design, Brand Identity, Interior Design, Photography, Packaging, Marketing Campaign
France quickly became the European center of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France mainly in Grasse now considered the world capital of perfume. During the Renaissance period, perfumes were used primarily by royalty and the wealthy to mask body odors resulting from the sanitary practices of the day. Partly due to this patronage, the western perfumery industry was created. Perfume enjoyed huge success during the 17th century. Perfumed gloves became popular in France and in 1656, the guild of glove and perfume-makers was established. Perfumers were also known to create poisons; for instance, a French duchess was murdered when a perfume/poison was rubbed into her gloves and was slowly absorbed into her skin.
Montmartre is a small perfume shop located in the suburbs of Athens. The owner’s vision was clear: to create a small space with classic and traditional elements that will offer high-level products to its clients.
Our influences led us to another suburb. In Paris, 19th century, where famous cabarets, refined coffee and accordion melodies make up a unique atmosphere. In narrow alleys intellectuals were standing up for new ideas and painters with their easels painting at every square. That’s what we imagined, planned, and finally made sure that the idea of Montmartre would take the right form.
We recognized from the very beginning the need to create a bigger idea that would represent the brand, the business and finally the superior products of Montmartre. The emphasis on every detail, from the flags to the interior decoration and packaging, has made Montmartre one of the most distinctive perfume shops of the city.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening.” – Coco Chanel