New Cult rapidly became a very popular Street Store at the shopping center of Glyfada city in the southern suburbs of Athens, carrying the most desired street and skate brands as well as the biggest sports brands.
New Cult is a constant value in street wear clothing that has defined urban clothing in Athens for more than 25 years. New Cult combines the vibrant story of street wear by innovating and contemplating the aesthetics of the city every time with the most modern point of view. The introduction of the most important global brands in Greece happened mainly through New Cult.
Their always up-to-date vision has prompted Loft D’ Art to design a brand that will be both contemporary and timeless. Moving within the framework of minimalism and modern design with a fresh look what serves the new worship of the last 25 years in order to offer a logo capable of lasting in time and to represent their philosophies for another 25.
Client: New Cult
Project Objective: Street Wear Clothing Store
Creative Fields: Concept, Logo Design, Brand Identity
New Cult has a solid presence in the Greek street fashion industry for 31 successful years, opening one of the first and gradually most popular street stores in Athens, Greece.
Within the past years, New Cult’s offering and audience grew beyond hardcore streetwear and in 2003 the opening of the Premium Store (located a few meters away from the Street Store) brought to the customers more sophisticated and refined brands.
We distribute exclusively the freshest premium and street fashion brands!