Open Closet is an inspiration of an old acquaintance of ours. Emma Kouros, as a collector of rare pieces of clothing, has decided to make her wardrobe available to the public. The Open Closet is basically an application that through competitions, through a follow-up list, shares or other actions, will provide collectible clothes really at wholesale prices or even completely free of charge some times.
We approached the Open Closet logo with a minimal design style and wanted to create an easy-to-use symbol that can have a wide range of uses, most notably in web applications. We were interested in creating a memorable and gracious brand, with which both female and male audiences would be able to connect.
To design the Open Closet signal, we combined O and C in such a way that one surrounds the other based on the two concentric circles. The final addition was to the letter O: two elements that make it look like a button of a shirt or a coat, in order to link the logo with the concept of clothing.
Client: Emma Kouros
Project Objective: Application
Creative Fields: Logo Design