The conception of the idea of creating a space for a bakery within the preserved area of Plaka, in Athens, has prompted us to come up with a name that would highlight the glamor, prestige and sophisticated architecture of classic lines – which have clearly been influenced by the architectural style of ancient Greece. The chosen name Pantheon House comes from the ancient Greek word “Πάνθεον”, which means “all gods” and was applied earlier to the homonymous religious construction of Rome: Pantheon, a temple to all the gods.
Our design thinking guided us to create a symbol inherent to the aesthetics of Plaka and the lifestyle and values that accompany them. Furthermore, influenced by the construction of the 2nd century AD on Piazza della Rotonda and its architecture, we based the original letter “P” on the structural design of the entrance of the existing Roman Pantheon.
The addition of the letter “I” into the symbol, allowed us to illustrate the louder sound of the name (the Greek letter “Θ”). This also gave a curvature to the Pantheon logo that brought it closer to the aesthetics of our time. The color palette completed the character of the brand by giving the final touches to the canvas of the creation of Pantheon House with the imposing gold.
(Project Assignment: Drakoulakis)