Client: Emma Kouros

Project Objective: Adult Pop Singer

Creative Fields: Logo Design

Em.ma is an upcoming artist in the adult pop scene who is trying to establish this music style in Greece. The adult pop music scene is a global phenomenon, with artists turning away from the boy bands and cheesy aesthetics of the 90s and 00s.

Our study on adult pop music combined with Em.ma’s character as an artist, led us to design a logo that can represent the modern, strong woman of our time, without forgetting about the delicate side of a female. The logo created for Em.ma was based on the double m that is the main consonant in the artist’s name. The double m is designed in a way that, in combination with the heart and horns forms a female head.