REC | Rebranding
“It is the value invested in a name over time that makes the name (brand) and not just the name.”
Project Objective: Pop | Urban Band
Creative Fields: Logo Design, Logo Design for their new Single
REC are the definition of a mainstream urban pop band. The band’s final formation consists of Aris Loumakis, Mike and Xenia Levgiienko. Aris Loumakis’s highly creative personality, with the impressive performance of Xenia Levgiienko and Mike’s performance quality, has consolidated the band in the public’s consciousness as a great and interesting music band. They count hundreds of concerts and appearances in major festivals, awards and radio hits. The rebranding of Rec was based on minimal and contemporary abstract design aiming to highlight the consistency in combination with the always fresh proposal they bring to music. In the logo, all 3 letters (R, E, C) are combined to form a special symbol. The typographic part of the new brand is enhanced with a dot at the end of the band’s name, which is the international symbol of recording. Rec, with this brand, mark their new course and a new collaboration with Loft D’art.
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw