Sober On Tuxedos is the most promising band in the rock and stoner scene. Organizing a lot of concerts and with their followers’ numbers growing, they recently released their first record with the title “Welcome to the liquor store” by MLK records. Sober On Tuxedos entrusted Loft D’art with designing the new logo and the management of the whole project.

The philosophy behind the design was the grimy and vintage aesthetics that remind someone of traditional whiskey bars. The icon that derived from the combination of a whisky bottle and a tuxedo, turned out to being a truly recognizable logo in the band’s scene. In addition to the rebranding campaign, Loft D’art was responsible for Sober On Tuxedos’s 360 marketing and management campaign, by baptizing also their latest releases.