Söt Dag

Söt Dag in Swedish means “sweet day” and basically outlines the general philosophy of the business. Söt Dag produces food and beverages for a balanced and creative day full of energy and great mood. This great place also provides exceptional and rare varieties of coffee, handmade energy bars and bars of chocolate and tasteful cold snacks. Finally, Söt Dag makes the difference in the all-day bar category through the experience and the purest ingredients.

The sign we designed was based on the very smart existing concept of the name that prompted us to create a truly distinctive brand for the business abstaining from the rules that govern the market today.

With minimalistic design and the letter O as the logo’s dominant element, we created an alarm clock whose indicators show 9.00 a.m. to highlight the beginning of the new day, as well as the unrivaled link between balanced diet and a 24-hour of wellness and energy. Typography of Söt Dag was also based in minimal lines dividing the two words with different font weights.