Vegas Rebranding
Project Objective: Pop | Urban Band
Creative Fields: Logo Design, Brand Identity, Merchandise
Vegas is a famous band known to the general public of Greece and Europe as the ultimate pop-urban musical scheme. A key element of their success is their eccentric appearance and the dynamism they emit in their performances. After a decade and hundreds of live shows, platinum recordings, participation in events across Europe and repetitive radio successes, Vegas trusted Loft D’art to renew their visual identity and design their new merchandise campaign.
The band that established Pop-urban culture in Greece was looking for a brand that could represent their new innovative ideas and the strictly foreign-language song shift in order to expand their audience in the world music market.
The design for Vegas’s brand was influenced by the eccentric character of the band and its controversial philosophy, while the number of members (3) was emphasized by the isosceles triangle that is presented with the letter V. We thought that adding the G – the second consonant in the name of the band – will yield the overture that represents the band from the first day of their formation.
Enjoy their music!
“Music gives a soul to the universe, wings to the mind, flight to the imagination, and life to everything.” – Plato
