Project Objective: Street Wear
Creative Fields: Concept, Logo Design, Brand Identity
As lovers of street wear, we have taken the challenge of implementing the idea of a business that could compete against the big retail stores. The name of the business came from the store’s headquarters address number and around it a well-rounded plan was conceptualized. This plan included the design of a brand, followed by an urban marketing campaign, social media marketing as well as the complete development of an e-shop.
Knowing the adversities we encounter in a small business in this sector in Greece, we have created an idea to showcase the philosophy and values of the business around clothing. We have designed a friendly and intimate brand for Eleven that will not feel at all like the impersonal design profiles of retail businesses of street wear.
Of great importance to the success of Eleven and to the expansion of the company itself were the ideas of customized products, with one of the most notable: a bag with illustrations which were designed entirely with traditional methods (pens, rapidographs etc).
“All trademarks, company names, registered names, products, characters, mottos, logos, jingles and catchphrases used or cited in this work are the property of their respective owners and have only been mentioned and or used as cultural references to enhance the narrative and in no way were used to disparage or harm the owners and their companies. It is the author’s sincerest wish the owners of the cited trademarks, company names, etc. appreciate the success they have achieved in making their products household names and appreciate the free plug.”