The bakeries Prodromidis have been active since 1962 in the production of bread and other bakery products. Experience and consistency towards the consumer is what has rendered Prodromidis bakeries as one of the best places in the bakery field in eastern Attica and at the most famous one in the area of Anavyssos.
The need for rebranding occurred through the recent refurbishment of the store. The new aesthetics of the space has preserved the traditional features of the company while adding modern decorative elements. The design of the new brand of Prodromidis was based on the combination of tradition and our contemporary design style in order to deliver a brand equally friendly to both the old and the newest clients.
As a structural element of the Prodromidis Bakeries logo, we have kept the Greek P (Π) with a shaft inside it. The protraction of the Prodromidis signal follows the classic architectural rhythm reminiscent of a pillar, while ending in an apse shape. Typography is based on non-rounded characters in order to add uniqueness to the brand and avoid repetition. The color palette is based on light and dark shades of gray, also in order to avoid matching with any of the competitive businesses.
Enjoy the tasteful creations of Prodromidis Bakeries!
As the great Leo Buscaglia quotes: “I’ve spoken in every state in the union, meeting and hugging the people who later bought my books. I spoke to anybody who wanted to hear me, including 1,000 nuns who could pay me only with homemade bread.”
The secret to having an epically beloved bakery is consistency.
“The smell of good bread baking, like the sound of lightly flowing water, is indescribable in its evocation of innocence and delight.” —M.F.K. Fisher
Client: Vasilis Deltsidis
Project Objective: Bakeries
Creative Fields: Logo Design, Brand Identity